The IMPACT Marketing Suite is an extension of the Locable Publisher Network CMS that serves the online needs of small, local businesses. I was hired to single-handedly develop and implement the marketing suite, which provides each customer with a centralized content management dashboard, a simple yet advanced WYSIWYG webpage designer, and tools to publish their content to their own website and all of their controlled social media accounts.
The IMPACT Marketing Suite is a greenfield Ruby on Rails 4.x application deployed to Heroku. The application utilizes many popular Ruby libraries including Devise user authentication, jQuery and Bootstrap front-end development, Elasticsearch and Typeahead for retrieving data, and Stripe subscription handling.
Notable features include a React-driven WYSIWYG webpage editor that allows users of all design abilities to compose beatutiful and engaging pages that pull content and information directly from their standardized business data.
The business dashboard provides a quick overview of all content posts and webpages, as well as links to add new content. The IMPACT Marketing Suite supports “Quick Posts”, Events, Galleries, “Before & Afters”, Offers and more advanced, Custom Posts.
All posts feature easy-to-use forms and inputs. Typeahead boxes provide friendly dropdown hints, dates are set with navigatable calendar popups, and the event’s repetition can be set with natural language. Users can access all of their existing media or upload new images. All posts can be categorized, and you can even sync your content with your Facebook or Locable Publisher Network CMS.
The structured WYSIWYG webpage designer provides stability while allowing users of all skill levels to build highly-customized, media-rich pages. Built-in widgets provide structured options for designing individual components, and page-component relationships are managed with options in the page margin.
Businesses can fully-customize their website navigation, including adding nested dropdowns and links to both internal and external webpages.
The theme editor makes it easy to customize the look and feel of the website theme. The header and footer components each have their own unique options, and the color scheme is easy to modify in real time for instant feedback.
Reviews submitted to the website can be managed, and reviews at or above a given threshold can be automatically published to your website and third-party services.
Public webpages are clean and simple and pull all of the latest business details and content posts to deliver a businesses latest web presence. Built-in contact pages provide an easy way for customers to get in touch.
The IMPACT Marketing Suite is a great choice for small businesses everywhere.